Hello! My name is Alex. I am in my early 20s and I currently live in London. I am a dual citizen with the USA & UK.
Also, the only people who call me Alexandra are Uber drivers. Please, call me Alex.
I originally started this blog as a place to be creative – my own corner of the internet, if you will (sounds lame, is lame). Like many bloggers, I soon realised that I had no real idea what I was doing and didn’t know what to post. After a few months, I fell into the trap of buying cheap outfits from fast-fashion retailers just so I could have something new to post. Instead of posting fashion I really cared about and liked, I was posting fashion for likes. In hindsight, I noticed that when it comes to fashion blogging, there is a disproportionate amount of advice on how to monetise and grow your follower counts compared to tips on how to write and create something that you actually care about. For that reason, I struggled to find my feet in the fashion blogging community and often neglected posting on my blog as I lacked the enthusiasm needed for it.
In August 2018, I decided to completely change my perspective towards shopping and fashion. Instead of buying cheap, poorly made clothes that I didn’t need, I decided to become a more a conscious consumer and really ponder the impact my purchases have. On the 31st October 2018, I officially changed my blog into a slow fashion blog.
What is slow fashion?
Slow fashion is a shopping ethos born as a response to fast fashion. Fast fashion is a term I am sure you are aware of. In brief, it describes increasingly shortened production cycles to meet (and arguably, exceed) consumer demand. Instead of releasing new clothes every season or quarter, most high street and/or online retailers now release clothes multiple times a week. The majority of the time products are listed at extremely low, affordable prices to keep attracting the interest of consumers. The cost of fast fashion is not directly burdened on the consumer but on the people who make the clothes, those who live close to the factories and of course, on the environment.
According to some quick googling, the term ‘slow fashion’ was established by Kate Fletcher in 2007. The main principles are good quality, environmentally conscious production and fairness for producers, workers and consumers. From my own interpretation, opting for slow fashion means maintaining sustainability, longevity and the fair treatment of those who make your clothes as the main factors of consideration when adding a new item to your wardrobe. Slow fashion means buying less frequently but buying better quality.
What can I expect to find on this slow fashion blog?
As someone who recently quit, I can see why so many people still continue to turn a blind eye and shop fast fashion. I don’t want this blog to ever be preachy or come across like I am looking down on others for their choices. It is very important to me that I speak to the reader as a peer as opposed to someone on a pedestal. Again, up until very recently, I shopped at fast fashion willingly ignorant. My goal is to show that slow fashion is an achievable and enjoyable lifestyle change. This blog aims to change conceptions around ethical, sustainable fashion. In short, I want to showcase how slow fashion can be just as fashionable as fast fashion.
I still own a fair amount of clothes from my fast fashion days. So not to contribute to textile waste, I am not throwing them away. For this reason, I may feature clothes from fast fashion brands on my blog, however, I will not disclose the brand as I do not want to promote them.
Occasionally, this blog may branch out of fashion and explore zero waste and plastic-free lifestyles. Reducing the harm I inflict on our planet is very important to me and will be a reoccurring theme on this blog.
I do not know how to cook so you will not find any recipes here.
Considering that this blog places a huge emphasis on protecting the environment, I feel that it is necessary to be open about the areas where I am failing to do so. I don’t feel like I need to defend myself, I just want to be honest.
As a dual citizen, I do end up doing quite a bit of aeroplane travel. I am also incredibly keen to fly at any given moment and travel the world. I am horrifically aware of how horrendous my carbon footprint must be. I have very few solid travel plans lined up at the moment and even though I cannot promise that I will be able to make a significant reduction to my flying habit, I am going to try to make sustainable travel a part of my blog. For example, providing tips on how to reduce waste, be environmentally conscious etc. while abroad.
Another blatant hypocrisy is that I am not a vegan. It has been in the press a lot recently about how reducing your meat and dairy consumption can have a significant impact on climate change. I am a vegetarian and a former vegan of 3 years. Having said that, I don’t buy dairy products (cheese, butter, cream and milk). I will have certain cheeses if they are included in meals and I only really consume milk if it is in chocolate (or, you know, cheese). I am trying to reduce my dairy intake and help the planet and the cows. Hopefully, within a year or so, I will have an entirely vegan diet. I can’t make any promises.
I want to promote fashion rather than consumption so in the unlikely case I get approached by brands, I will probably not accept sponsorship posts. I don’t want my blog to be a career, I merely want it to be somewhere to share what is important to me. I don’t know what would convince me to partner with brands. Quite frankly, I haven’t really given it much thought. If you are a brand, I will list particular interests that appeal to me momentarily. Again, please note that I am unlikely to accept collaborative posts unless I strongly feel like it would be beneficial to the readers of my blog. Nonetheless, if I were to accept a collaboration, it would almost definitely be related to the following.
- Fair/sustainable/environmentally friendly fashion brands
- Thrift, charity and luxury consignment stores
- Any app or start-up that promotes extending the life-span of pre-existing fast fashion items
- Zero waste lifestyle brands or products
- Plastic-free lifestyle brands or products
- Sustainable household goods & cleaning products
- Fair/environmentally friendly/plastic free makeup and beauty brands
- Clothing rental services
If you’re a brand, feel free to drop me an email at email@example.com
Instagram – @AlexRees
Twitter – @AlexReesBlog
Email – firstname.lastname@example.org